TITLE

Hongkong Telecom's iTV fights recession, apathy

AUTHOR(S)
Madden, Normandy
PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article deals with the improvements in the broadband interactive service offered by HongKong Telecom in 1999. The iTV platform reaches just more than 70 percent of the territory's 1.6 million households, offering video music and racing on demand, a home banking service for Bank of China consumers and even interactive karaoke to Hong Kong's gadget-crazy and relatively affluent population. But growth has not met expectations, largely due to viewer apathy. HongKong Telecom predicted it would have 250,000 subscribers by the end of its first year, but only 110,000 households have signed up to date. On average, they spend only $39 per month on pay-per-view services far less than the $50 estimated a year ago.
ACCESSION #
1706425

 

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