TITLE

Apparel makers add e-commerce

AUTHOR(S)
Cardona, Mercedes; Gilbert, Jennifer
PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the interest of apparel manufacturers in the U.S. to engage in electronic commerce in 1999. At a time when apparel companies are struggling to get a larger share of shrinking department store sales, the Internet looms as the next avenue for business. The spring promises to bring several new Web sites for apparel sales and further development of existing sites, as more apparel marketers and retailers go online. U.S. online apparel sales are projected to hit $641 million this year, nearly double that of 1998, according to Jupiter Communications.
ACCESSION #
1706415

 

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