`Aggressive' at Hearst

March 1999
Advertising Age;3/29/1999, Vol. 70 Issue 13, p31
Trade Publication
This article profiles Hearst Magazines Brand direct marketing director Mindy Francus. Mindy Francus manages continuity and one-shot direct response marketing programs for books, music, home video and consumer products. Francus says there are a lot of opportunities to build the business because of Hearst's two key assets, 12 million people in its active subscriber base and the 17 magazine brands. She will work with the database marketing staff of the company to take better advantage of our assets through partnerships and through more aggressive direct mail.


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