TITLE

Bell Atlantic TV, mail push backs DirecTV

PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents an update on issues and events related to direct response advertising in the U.S. as of March 1999. Launch of an integrated advertising campaign of Bell Atlantic Video; Efforts of Muriel Siebert & Co. to find a direct response advertising agency; Overview of a study which assessed the growing use of online coupons in the country.
ACCESSION #
1706015

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics