TITLE

OgilvyOne formalizes its strategic expertise

AUTHOR(S)
Krol, Carol
PUB. DATE
March 1999
SOURCE
Advertising Age;03/29/99, Vol. 70 Issue 13, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the launch of OgilvyOne Consulting department of OgilvyOne Worldwide in March 1999. The new consulting practice will exist within the direct and interactive marketing arm of Ogilvy & Mather Worldwide and provide strategic marketing expertise to clients of both OgilvyOne and Ogilvy & Mather. Carla Hendra, president of OgilvyOne, said inherent within OgilvyOne has been the ability to consult and the move to establish OgilvyOne Consulting formalizes the practice.
ACCESSION #
1706010

 

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