TITLE

Boppy Company founder is the mother of invention

AUTHOR(S)
Torpey, Jodi
PUB. DATE
April 2005
SOURCE
San Diego Business Journal;4/25/2005, Vol. 26 Issue 17, Special section p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the efforts of entrepreneur Susan Brown in establishing her own business Boppy Co. Boppy, the flagship product of firm, is an award-winning nursing and infant support pillow. Brown's prototype was the result of necessity being the mother of invention. Just like its target market, Boppy Company continues to grow. A new line of pregnancy pillows called Prenatal Comfort is being introduced this year. Brown is also considering licensing the Boppy trademark to manufacture other baby products.
ACCESSION #
17038409

 

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