Putting Intel inside the wi-fi world

April 2005
Campaign;4/29/2005, Issue 18, p16
Trade Publication
The article presents a business strategy analysis of Intel Corp.'s product Intel Centrino. Among the target audience for Intel's product there are consumer mobile technology end users, business mobile technology end users and key decision-makers. Intel enjoys a robust market position, technological leadership, high and stable brand awareness and almost 100 per cent distribution. Centrino's wirefree capabilities enable a new way of working and playing--saving time and money and shaping the way we can live our lives.


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