TITLE

The general wears sneakers

AUTHOR(S)
Halliday, Jean
PUB. DATE
March 1999
SOURCE
Advertising Age;03/29/99, Vol. 70 Issue 13, pAM30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles BBDO Worldwide CEO Dick Johnson. Johnson, 54, is the self-described editor of the 21 creatives who work on Dodge's $551 million national and $90 million dealer association account. Johnson helped create a new image for DaimlerChrysler's Dodge brand when the Intrepid hit the market in 1993. But he did not do it by himself. Copywriter Jerry Hunnicutt's suggested This Changes Everything for the Intrepid launch. Johnson initially rejected it, but then changed his mind after Hunnicutt's persistence that the slogan would set the stage for introducing the new products.
ACCESSION #
1703494

 

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