TITLE

Not rocket science

AUTHOR(S)
Mathews, Ryan
PUB. DATE
May 2005
SOURCE
Progressive Grocer;5/1/2005, Vol. 84 Issue 7, p162
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers guidelines on category management in retail trade. Problem associated with the one-stop-shopping, one-size-fits all model of retailing; Strategies to attract consumers to purchase a product; Significance of deselecting consumers.
ACCESSION #
17022878

 

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