Sideways turns Pinot Noir sales upside-down

Phillips, Bob; Tarnowski, Joseph
May 2005
Progressive Grocer;5/1/2005, Vol. 84 Issue 7, p147
Trade Publication
Reports on the increase in sales of Pinot Noir red wine following the release of "Sideways," a movie about wine lovers, in the U.S. in October 2004. Percentage of increase in sales of the red wine; Information from the ACNielsen Homescan consumer panel data on the purchase of Pinot Noir; Partnership of Twentieth Century Fox Home Entertainment with Robert Mondavi Private Selection for sales promotion initiatives.


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