TITLE

Thinking behind HSBC, AARP missed communication ABCs

AUTHOR(S)
Crain, Rance
PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents an article about the move of several U.S. business enterprises and associations to rename their companies. Reason behind the decision of Marine Midland bank to change its name; Criticisms raised against the move of the firm; Impact of the decision of Marine Midland to improve its image.
ACCESSION #
1702287

 

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