Romancing the store

May 2005
Progressive Grocer;5/1/2005, Vol. 84 Issue 7, p138
Trade Publication
Focuses on the marketing strategy of Le Gourmet Chef, a supermarket chain operator based in Shrewsbury, New Jersey. Gourmet food categories sold at Le Gourmet Chef Stores; Reason behind the success of the business; Examples of merchandising and sales promotion initiatives employed by Le Gourmet Chef.


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