TITLE

Focus on the SHOPPER

AUTHOR(S)
McTaggart, Jenny
PUB. DATE
May 2005
SOURCE
Progressive Grocer;5/1/2005, Vol. 84 Issue 7, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features the Web-based marketing tool from the Coca-Cola Retailing Research Council. Capabilities of the tool; Benefits of using the tool for retailers; Value of the tool. INSET: How the tool works.
ACCESSION #
17022848

 

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