Sentry Foods drops loyalty card

Goldschmidt, Bridget
May 2005
Progressive Grocer;5/1/2005, Vol. 84 Issue 7, p11
Trade Publication
Presents a study conducted by Sentry Foods, a Supervalu-owned chain of grocery stores based in Kenosha, Wisconsin, on consumer loyalty cards program. Percentage of consumers that prefer to have savings without the card; Rate of respondents that use store card if they forget their loyalty card.


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