Supervalu goes for fresh image

Major, Meg
May 2005
Progressive Grocer;5/1/2005, Vol. 84 Issue 7, p8
Trade Publication
Reports on the launching of a business division of Supervalu, a Minneapolis, Minnesota-based supermarket chain, dedicated to fresh produce, called W. Newell & Co., in Champaign, Illinois. Executive who will head the division; Reason behind the creation of the business division; Opportunities for growth brought by the establishment of the business unit.


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