TITLE

An Heroic Promo Effort

AUTHOR(S)
Reynolds, Mike
PUB. DATE
May 2005
SOURCE
Multichannel News;5/9/2005, Vol. 26 Issue 19, p33
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the promotional campaign of cable television network Cinemax in line with its celebration of its silver anniversary of August 2005 in the U.S. Motion pictures to be aired in the network; Reason behind this line-up of movies according to Jill Champtaloup, vice president of program planning and scheduling; Prize in its sweepstakes promo.
ACCESSION #
17020768

 

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