Channel Blocking Might Not Be Enough
- Black Viewing Shifts May Add Up to Ad Agita. Umstead, R. Thomas // Multichannel News;11/1/2004, Vol. 25 Issue 44, p1
Reports on the indication of African-American viewership patterns on general-entertainment cable networks in the U.S. in 2004. Background on Black Entertainment Television and its advertising strategy; List of the top cable networks in African-American households from December 29, 2003 to...
- BET J. // Advertising Age;2008 Cable Guide, Vol. 79, pC20
The article presents a profile of the cable television channel Black Entertainment Television Network J (BET J). The focus of the programming which appears on BET J is described. BET J delivers music and lifestyle content to people of color in the U.S. and abroad, the article states. Also...
- BET Founder, Cable Spar Over New Net. Hearn, Ted // Multichannel News;1/5/2009, Vol. 30 Issue 1, p2
The article reports that Robert L. Johnson has made a fortune in getting U.S. cable operators to pay to distribute his Black Entertainment Television (BET) channel among American viewers. It states that Johnson plans to start a new broadcast-television network that he will give to cable...
- 'That Dog Don't Hunt' Paskowski, Marianne // Multichannel News;8/30/2004, Vol. 25 Issue 35, p53
Discusses the Only Cable Can, a campaign which promotes cable television in the U.S. in 2004. Implication of the campaign on the cable sector; Views of Joe Rooney, a senior vice president at Cox Communications, on the campaign.
- BET loses out on anti-drug money. Teinowitz, Ira // Advertising Age;4/17/2000, Vol. 71 Issue 17, p4
This article reports on the move of the U.S. government to allocate $800,000 for its anti-drug abuse advertising to TV program syndicators Black Pearl Entertainment and the African Heritage Network in April 2000. The money was originally intended for cable network BET but it demanded $5 million...
- Joel A. Berger Award. // Multichannel News;3/18/2002 Supplement, Vol. 23, p8A
Focuses on the Joel A. Berger Award in recognition for public affairs initiatives for AIDS awareness in local communities in the U.S. History of the award; Award given to Black Entertainment Television (BET); Details of the Rap-It-Up campaign of BET.
- Viewers flock to basic cable. J.M. // Broadcasting & Cable;4/1/96, Vol. 126 Issue 14, p16
Reports that most of the basic cable networks in the United States reported high ratings growth in the first quarter of 1996. Popularity of Black Entertainment Television's O.J. Simpson interview; Statistics on USA Network's rating; Name of top-rated cablecast during the first quarter. INSET:...
- HSN, BET brainstorm. // Broadcasting & Cable;11/15/93, Vol. 123 Issue 46, p77
Reports on the agreement between Home Shopping Network (HSN) and Black Entertainment Television (BET) on joint business ventures. Creation of a shop-at-home programming service for BET viewers.
- The Box bows on satellite; BBET bans guns; MVA report. Russell, Deborah // Billboard;9/11/93, Vol. 105 Issue 37, p38
Reports on the commencement of satellite transmissions for the viewer-programmed music video network The Box with a five-minute commissioned track written by Prince. Target audience of The Box; Black Entertainment Television's ban on gun depictions on video for month of September; Results of...