Widespread Baseball Wears on Fox
- Is It Just Us... // Entertainment Weekly;10/29/2004, Issue 790, p10
Comments on the coverage given by television network Fox Sports towards Major League Baseball games.
- Baseball games. Walsh, Thomas // Variety;4/24/95, Vol. 358 Issue 12, p6
Reports on the effects of work stoppage to the airing of baseball programs in the United States. Sale of advertising time; Effect on television air time; Creation of salary gaps between athletes and free agents; Plans for legal action by the Major League Baseball Players Assn.
- Replacement baseball drives stations batty. Walsh, Thomas // Variety;3/20/95, Vol. 358 Issue 7, p25
Reports on how television programmers confront the spectre of replacement professional baseball in New York, New York. Demand for re-negotiation of contracts for the broadcasting of games; Refusal of team management to re-negotiate; Back-up plans of television programmers in case viewers are...
- FOX. Schneider, Michael // Daily Variety;8/29/2006, Vol. 292 Issue 40, pA8
The article presents the challenges faced by the Fox television network in its fall schedule. Fox Entertainment prexy, Peter Liguori, says finalizing the fall schedule is the network's biggest challenge. The network has always had the fall woes due to its baseball package in its schedule while...
- Boys of Summer Pack Bats, Balls, Ballots. Janoff, Barry // Brandweek;6/14/2004, Vol. 45 Issue 24, p33
Features the advertising campaign of Fox Sports for the 2004 All-Star Game of Major League Baseball (MLB) to be broadcast on July 13, 2004. Description of the advertisement; Agency that organized the advertisement; MLB players featured in the advertisement.
- Fox baseball pitch targets rookie auds. Levin, Gary // Variety;4/1/96, Vol. 362 Issue 9, p1
Presents information on Fox Broadcasting Company and its contribution to baseball. Comments from Fox executive; Details on baseball's Opening Day; How it is viewed as a television sport; Fox's marketing skills; Views of Steve Grubbs, senior vice president of national broadcast buying at BBDO...
- Baseball Swinging a Hot Bat This Season. Lafayette, Jon // Television Week;5/28/2007, Vol. 26 Issue 22, p8
The article discusses the television (TV) viewership of the games from the Major League Baseball (MLB) in the U.S. During the first four weeks of the MLB season, Fox's Saturday baseball package was off to its best start ever with an average of nearly 4 million viewers, while ESPN was drawing...
- Scuffling Over Digital Rights. Lafayette, Jon // Television Week;5/28/2007, Vol. 26 Issue 22, p21
The article focuses on the dispute between the Major League Baseball of the U.S. and its television (TV) broadcast partners over digital rights to game broadcasts. Broadcasters complain that they negotiate TV rights with one group, while digital rights are managed separately by Major League...
- Fox's Playoff Payoff. Lafayette, Jon; Friedman, Wayne // Television Week;10/13/2003, Vol. 22 Issue 41, p1
Focuses on the contribution of the Major League Baseball playoffs and World Series on the ratings of Fox television channel as of October 2003. Comments from Neal Pilson, a sports television consultant; Increase in Fox's postseason baseball ratings; Contribution of baseball to the advertising...