TITLE

World-class brands

AUTHOR(S)
Ries, Al; Ries, Laura
PUB. DATE
March 1999
SOURCE
Executive Excellence;Mar1999, Vol. 16 Issue 3, p11
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the role of branding in marketing. Influence of branding on purchasing behavior; Brand-centered buying in the Internet; Definition of branding; Application of brand thinking in business; Advice in creating a brand in the marketplace.
ACCESSION #
1701870

 

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