TITLE

Product appeal

AUTHOR(S)
Kovach, Joe
PUB. DATE
March 1999
SOURCE
Executive Excellence;Mar1999, Vol. 16 Issue 3, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of brain techniques and sensorial stimulation on product awareness of consumers. Sound and music as matter for corporate identity; Communication of brand through kinesthetic; Stimulation of smell for brand identity; Importance of understanding the whole-brain processing in marketing.
ACCESSION #
1701869

 

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