Consumers Reach the Boiling Point Over Privacy Issues

Krol, Carol; Johnson, Bradley; Halliday, Jean
March 1999
Advertising Age;3/29/1999, Vol. 70 Issue 13, p22
Trade Publication
This article deals with the increasing consumer privacy concerns in the U.S. in March 1999. The dual catalysts for the rising concern are database and Internet technologies. Also contributing is customer relationship management, the hottest concept in marketing. Every marketer is putting the squeeze on its agencies and consultants to find ways to get closer to the consumer. In the process, marketers come up against privacy issues again and again. The marketing trend, of course, is bolstered by the increasingly refined technology that enables marketers to compile ever-richer databases of customers and potential customers.


Related Articles

  • TRUST Yourself. Cone, Edward // CIO Insight;Sep2004, Issue 43, p42 

    This article focuses on the business value of customer information privacy. The payoff goes beyond customer satisfaction to improved data quality and more successful marketing. The more customers trust a company, the better information they provide, and thus the more they opt in to programs....

  • When It Comes To Customer Security, Insurers Give Us That Sinking Feeling. Trembly, Ara C. // National Underwriter / Life & Health Financial Services;3/19/2001, Vol. 105 Issue 12, p28 

    Emphasizes the importance of customer information security. Guidelines released by a group of federal banking agencies for safeguarding customer information; Date of effectivity of the guidelines; Implications of the guidelines for the insurance industry.

  • The Perfect Push-Button Rep. Tossman, David // NZ Marketing Magazine;Mar2001, Vol. 20 Issue 2, p25 

    Discusses the factors to be considered in implementing customer relationship management (CRM) system in the marketing industry. Benefits offered by a good CRM system; Importance of using information and communication technologies in CRM.

  • The right questions and attitudes can beef up your sales, improve customer retention.  // Sell!ng;Jun2001, p3 

    Offers tips on improving customer relationships. How to make the customer feel important; Importance of exceeding customer's expectation; Implication of expressing thanks to customers.

  • Your customers demand product satisfaction, wouldn't you? Nucifora // Business Press;08/13/99, Vol. 12 Issue 16, p14 

    Presents tips on marketing a company's products or services on minimal budget. Lessons learned from experience with poor customer service; Value of responsiveness to customers; Assuring customers on hold on the telephone that the call has not been dropped.

  • Managing portfolios. Abu-Shalback Zid, Linda // Marketing Management;Jul/Aug2004, Vol. 13 Issue 4, p5 

    This section presents an excerpt from the article 'Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships,' by Michael D. Johnson and Fred Selnes, which appeared in the April 2004 issue of 'Journal of Marketing.'

  • Hold on to your values. Abu-Shalback Zid, Linda // Marketing Management;Jul/Aug2004, Vol. 13 Issue 4, p5 

    This section presents an excerpt from the article 'Valuing Customers,' by Sunil Gupta, Donald R. Lehmann and Jennifer Ames Stuart, which appeared in the February 2004 issue of 'Journal of Marketing Research.'

  • The value divide. Santo, Brian // CED;Jun2011, Vol. 37 Issue 5, p3 

    In this article, the author discusses the possibility for dividing low-value and high-value customers in an attempt of marketers of finding ways of improving their products and services.

  • Listen Up! Guaspari, John // Across the Board;Mar/Apr2001, Vol. 38 Issue 2, p69 

    Discusses the importance of focusing on the customers needs and changing how an organization connects with its customers. Details on the market research implemented by several companies.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics