TITLE

Consumers Reach the Boiling Point Over Privacy Issues

AUTHOR(S)
Krol, Carol; Johnson, Bradley; Halliday, Jean
PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article deals with the increasing consumer privacy concerns in the U.S. in March 1999. The dual catalysts for the rising concern are database and Internet technologies. Also contributing is customer relationship management, the hottest concept in marketing. Every marketer is putting the squeeze on its agencies and consultants to find ways to get closer to the consumer. In the process, marketers come up against privacy issues again and again. The marketing trend, of course, is bolstered by the increasingly refined technology that enables marketers to compile ever-richer databases of customers and potential customers.
ACCESSION #
1701257

 

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