TITLE

Henkel's Fa brand enters U.S. with shower gels, soap

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plans of Henkel to introduce its Fa line of scented shower gels and hand soaps into the U.S. market in August 1999. The advertising, from DDB Needham Worldwide, will include television and couponing, said David Berglass, senior vice president-sales and marketing of Schwarzkopf & Dep. The segment is growing already according to figures from Information Resources Inc. Fa, the top selling body-care brand in Europe, is being used by Henkel as its first major U.S. foray because it is different enough from current offerings in the market to stand out according to Berglass.
ACCESSION #
1700744

 

Related Articles

  • HENKEL CELEBRATES 130TH ANNIVERSARY WITH INNOVATION.  // Adhesives & Sealants Industry;Dec2006, Vol. 13 Issue 12, p14 

    The article provides an update for Henkel Corp. for 2006 in the U.S. The company has celebrated its 130th anniversary along with the success of some innovative ideas in all areas. The innovative product ideas that were launched in 2006 alone were presented. Presently, Henkel is focusing on three...

  • Brandnewsline.  // Advertising Age International;Nov97, p21 

    Features products released by various companies in Europe. Relaunching of Kaloderma skincare brand by Schwarzkopf Henkel Cosmetics; Watches from recycled cigarette cartons from Tabacalera Spain; Antibacterial version of Fairyhand dishwashing liquid from Procter and Gamble.

  • Visible Light Cure Technology.  // Products Finishing;Apr2006, Vol. 70 Issue 7, p69 

    The article features a new publication showcasing the Loctite Visible Light Cure technology from Henkel Loctite Corp. in the U.S. in 2006. Key issues discussed include the primary features and specifications of the publication, as well as its range of information offerings. Contact information...

  • Lead-free solder tackles high humidity.  // Electronics Weekly;01/26/2005, Issue 2178, p25 

    The article reports that APB-free solder paste which the manufacturer claims offers good resistance to humidity is available from Henkel Corp. Multicore LF318 is a halide-free, noclean, pin-testable formulation that is designed to offer a wide process windows for both printing and reflow.

  • PRODUCTS/LITERATURE.  // Advanced Materials & Processes;May2005, Vol. 163 Issue 5, p78 

    The article presents information on some of the new products and publications related to the materials industry. Bohler-Uddeholm North America, Rolling Meadows, has published an eight-page brochure titled "Vanadis 4 Extra SuperClean Powder Metallurgical Cold Work Tool Steel." Henkel Group, has...

  • EDITOR'S CHOICE.  // Metalworking Digest;Oct2002, Vol. 35 Issue 6, p6 

    Cites various products for metal processing. Purpose of the powder metal 5120 plating grade sealant from Henkel Loctite Corp.; Features of the Gortrac GX-Series from A&A Manufacturing Co. Inc.; Design of the toolpath verification software from Surfware Inc.

  • Schwarzkopf unveils hair styling range.  // Marketing Week;11/28/2002, Vol. 25 Issue 48, p7 

    Reports that Schwarzkopt GmbH is planning to enter the British hair care styling market in 2003. Introduction of the product named Prostyling; Competitors in the business.

  • Glist introduces 'glass protection' detergent brand.  // Marketing (00253650);5/15/2003, p6 

    Henkel Corp. launched its 3in1 Plus, a dishwasher detergent with a built-in glass protection formula. The launch is part of an effort to claw market share from Finish, owned by Reckitt Benckiser PLC — which makes a glass protection product under the Calgonit brand in mainland Europe,...

  • SALON PARTNERS RELEASES PRODUCT CLUB COLOR ACCESSORIES. A. L. // American Salon;Feb2008, Vol. 131 Issue 2, pM2 

    The article reports that Salon Partners, a corporate-owned division of Schwarzkopf Professional, launched a full line of Product Club Color Accessories. It mentions that Kevin Palmquist, vice president of sales of Product Club, a hair product company, and Richard Mucha, from the Kirschner Group...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics