Window Industry Works Hard to Stay Flat

Guerra, Anthony
May 2005
Home Textiles Today;5/9/2005, Vol. 26 Issue 34, p8
Trade Publication
The article reports that a continued deflationary trend in the soft window business during 2004 saw retailers moving more lower-priced items for largely the same overall dollar amount, as the size of the business at retail remained flat at $2.6 billion. While far from their core competency of selecting and presenting merchandise to the retail customer, going direct is not beyond a retailer's capabilities. In 2004, retailers continued to try and build margin by cutting out the domestic middleman and working directly with offshore factories, which didn't always boost overall sales. INSET: METHODOLOGY.


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