TITLE

Plej's On Comeback Trail

AUTHOR(S)
Corral, Cecile B.
PUB. DATE
May 2005
SOURCE
Home Textiles Today;5/9/2005, Vol. 26 Issue 34, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Plej's Linen Supermarket is moving ahead with new business strategies to win back target customers and eventually expand into former markets where it recently closed doors. The company is focusing on the basics in sheets, towels, rugs, curtains, basically domestics, and less on opportunistic buys and home decor items. The company is also performing some in-house market research. The company is also continuing with its resets project it started about six months ago to refixture and improve signage and displays at its units.
ACCESSION #
17003336

 

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