TITLE

Buddy Lee fits into the action

PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article describes a television advertising campaign for VF Corp.'s Lee jeans featuring its spokesdoll Buddy Lee. In the campaign, Buddy Lee finds himself taming lions, in a modern day adaptation of A Doll's House, by Henrik Ibsen, under assault by a throng of young Japanese admirers, and fighting for his country. The campaign, from Fallon McElligott, backs an expanded line of Lee products. Print includes eight-page sections in May issues of Details and Mademoiselle. Cinema advertisements and an X Games tour promotion are planned.
ACCESSION #
1700177

 

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