Buddy Lee fits into the action

March 1999
Advertising Age;3/29/1999, Vol. 70 Issue 13, p16
Trade Publication
This article describes a television advertising campaign for VF Corp.'s Lee jeans featuring its spokesdoll Buddy Lee. In the campaign, Buddy Lee finds himself taming lions, in a modern day adaptation of A Doll's House, by Henrik Ibsen, under assault by a throng of young Japanese admirers, and fighting for his country. The campaign, from Fallon McElligott, backs an expanded line of Lee products. Print includes eight-page sections in May issues of Details and Mademoiselle. Cinema advertisements and an X Games tour promotion are planned.


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