Hasbro goes on attack for games

Snyder, Beth
March 1999
Advertising Age;3/29/1999, Vol. 70 Issue 13, p16
Trade Publication
This article reports on the plans of Hasbro to launch an advertising campaign to promote its traditional and very manual board games to preschoolers and their parents in 1999. The campaign focuses on games for ages 3 and up, including Candyland, Chutes 'N Ladders, Cootie, Fishin Around and Lucky Ducks. Cheryl Stern, president of Gamekeeper, said her company has seen Hasbro adult-game sales rise by 10% to 20% since the launch of the 1997 campaign featuring Frasier actress Jane Leeves. And even though Gamekeeper does not carry Hasbro pre-schooler games, she predicted the newest advertising campaign have the same effect as the other two.


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