TITLE

`TV Guide' to introduce demographic edition

AUTHOR(S)
Goetzl, David
PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plans of TV Guide magazine to launch its demographic edition in May 1999. The demographic edition will help the digest-size magazine grab a bigger slice of the lucrative, fast-growing drug advertising category. The demographically targeted edition will include a special section with an equal mix of editorial and advertising pages. The demographic issue is part of a flurry of activity designed to make the magazine more competitive, and more than just a magazine. Plans call for an edition targeted at higher-income readers later in 1999 and the magazine is exploring issues that target reader interests such as sports.
ACCESSION #
1700098

 

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