`WSJ' section proves a winner with advertisers

Kerwin, Ann Marie
March 1999
Advertising Age;3/29/1999, Vol. 70 Issue 13, p14
Trade Publication
This article focuses on the success of The Wall Street Journal weekend section among advertisers. One year after the Journal launched the Weekend Journal, its entertainment and lifestyle section, readers, Advertisers well outside the usual technology and financial mainstay categories of the newspaper have embraced the weekend section, which is distributed on Fridays. The section's success is a boost for the paper's parent, Dow Jones & Co., which has been struggling to grow for a number of years.


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