Leaders of the Pack

May 2005
Convenience Store News;5/9/2005, Vol. 41 Issue 6, p24
Trade Publication
This article focuses on packaged beverages. IZZE Beverage Co. added its seventh and newest flavor, Sparkling Pomegranate, to its line of natural sparkling juices. Available in an individual 12-ounce glass bottle and four-pack sizes, the product is an all-natural blend of pure fruit juice and sparkling water, and is free of caffeine, artificial ingredients, high-fructose corn syrup and all other refined sugars. Keeping pace with the fast-growing flavored water category, Kraft Foodservice expanded its fruit beverage line, which is flavored water fortified with 10 vitamins and minerals.


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