TITLE

The search isn't over

AUTHOR(S)
Abu-Shalback Zid, Linda
PUB. DATE
March 2005
SOURCE
Marketing Management;Mar/Apr2005, Vol. 14 Issue 2, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article presents the findings of survey on consumer satisfaction with Internet search engines conducted by Keynote System as of March 2005. According to the study, while most Internet users continue to rate Google as the top search Internet engine, they are more open to Yahoo and MSN searches. The San Mateo, California-based Internet performance consultancy surveyed 2,000 Web users to determine their satisfaction with Web search engines. Google remained in the top spot, with 84% of those who tested it in the survey saying they likely would make it their primary search engine, similar results to the previous year's survey. By contrast, 61% of respondents who tested Yahoo said they were likely to use it as their primary search engine, indicating a 20% increase over the previous year. And although just 38% of the testers said they would use MSN as their primary search engine, this indicated a 30% increase from the previous year. Although 75% of respondents said they use one primary search engine, 50% said they would turn to other search engines when expectations are not met.
ACCESSION #
16975196

 

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