Abu-Shalback Zid, Linda
March 2005
Marketing Management;Mar/Apr2005, Vol. 14 Issue 2, p6
This article reports that Americans are spending more on entertainment and recreation, according to a new market study conducted by Unity Marketing as of March 2005. The study shows that the category accounted for $705 billion in spending in 2004, reflecting an increase of 6.8% over 2003. The typical American spends almost $2,000 on entertainment goods, according to the study, which had 1,000 respondents. Books, magazines, and newsletters were the most widely purchased category, with 74% of those surveyed making such purchases. Prerecorded media was purchased by 62% of respondents, and 50% of respondents purchased toys, dolls, and games.


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