TITLE

New Ideas from MSI

AUTHOR(S)
Zid, Linda Abu-Shalback
PUB. DATE
March 2005
SOURCE
Marketing Management;Mar/Apr2005, Vol. 14 Issue 2, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents news briefs on marketing as of March 2005. Factors that drive online channel use and customer satisfaction, according to the survey conducted by Mitzi Montoya-Weiss, Glenn Voss, and Dhruv Grewal; Criteria used by students of masteral in business administration programs in evaluating job choice, according to the study by David Montgomery and Catherine Ramus.
ACCESSION #
16975108

 

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