New Ideas from MSI

Zid, Linda Abu-Shalback
March 2005
Marketing Management;Mar/Apr2005, Vol. 14 Issue 2, p4
Presents news briefs on marketing as of March 2005. Factors that drive online channel use and customer satisfaction, according to the survey conducted by Mitzi Montoya-Weiss, Glenn Voss, and Dhruv Grewal; Criteria used by students of masteral in business administration programs in evaluating job choice, according to the study by David Montgomery and Catherine Ramus.


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