Issues In Developing Converged Applications

Marascio, Louis
May 2005
Business Communications Review;May2005, Vol. 35 Issue 5, p50
Trade Publication
The article focuses on the business enterprise adoption of voice over IP (VOIP) infrastructure. Outside the call center, only a few enterprises have integrated voice with their applications and content, and these efforts have experienced mixed results. While the cost savings from business process improvements are exciting and promising, the cost, complexity and risk of converged application development and management have proven to be significant. After its headquarters was destroyed on September 11, 2001, investment bank Lehman Brothers Inc. adopted IP-telephony to rebuild its infrastructure and to gain tactical cost advantages. Like other early VOIP adopters, the company established responsibility for its IP telephony infrastructure within the voice networking organization placed side-by-side with the data networking, application development and server management organizations, within the IT department. Lehman is known as an innovative leader in the use of technology for competitive advantage, so it isn't surprising that its converged IT department also began looking for strategic ways to leverage the new VOIP technology.


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