TITLE

March roars like a lion for Goodby

AUTHOR(S)
Cuneo, Alice Z.; Arndorfer, James B.
PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the total billings won by Goodby, Silverstein & Partners through March 1999. The wins bring the total billings of the agency well over the $ 500 million mark for the first time. Following a four-month review that included Leo Burnett USA, Lowe & Partners, and the Martin Agency, Goodby was awarded the estimated $ 80 million Discover Financial Services credit card account. The decision to put Discover in review was made by a new management team eager to build the brand.
ACCESSION #
1696164

 

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