TITLE

Dodge, Universal buy up World Trade Center

AUTHOR(S)
Krol, Carol
PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the advertising space at the World Trade Center train station in New York City purchased by DaimlerChrysler's Dodge Division and Universal Studios as of March 1999. The estimated $ 500,000 buy with Transportation Displays Inc. will result in some 137 advertisements a the World Trade Center being displayed through May. The acquisition of the station domination package is the latest phase of Dodge and Universal's integrated co-marketing campaign for spring. Station domination includes standard transit boards but also features floor graphics, wall posters, backlit signs and oversize banners.
ACCESSION #
1696158

 

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