TITLE

Maybelline lipstick line takes on Revlon entry

AUTHOR(S)
Petrecca, Laura
PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on an advertising campaign for Hydra Time lip color launched by Maybelline on March 29, 1999. Gotham President Sheri Baron said the new line provides consumers with the rare pairing of both moisture and long-lasting color. The advertising features long-time Maybelline models Christy Turlington and Tomiko Frasier and retains the tag line, Maybe she's born with it. May be it's Maybelline. Although Maybelline feels it has an edge with the new product, other cosmetic companies also hope to whet consumers' whistles.
ACCESSION #
1696153

 

Related Articles

  • breaking: Maybelline.  // Advertising Age;2/15/1999, Vol. 70 Issue 7, p44 

    The article focuses on the print advertisement for Maybelline cosmetics. The new advertising campaign is from Gotham, New York. Maybelline LLC also will launch other new products, including Hydra Time Extended Wear Moisturizing Lipcolor in March 1999.

  • Expressing all about Eva.  // Advertising Age;9/29/1997, Vol. 68 Issue 39, p4 

    This article reports that Maybelline is spending $9 million on a television advertising campaign in 1997. The advertising campaign is created by Gotham, New York, which features new Maybelline model Eva Herzigova speaking for the introduced Volum' Express Mascara.

  • Image of the week.  // Advertising Age;2/26/1996, Vol. 67 Issue 9, p46 

    Features an image of model Paulina from Maybelline's advertising campaign for Revitalizing make-up. Description of campaign.

  • Maybelline New York.  // MMR;10/17/2011, Vol. 28 Issue 16, p85 

    The article presents information on Maybelline LLC, a cosmetics company, and various product launches of the company in the year 2011 including eye liners, hair sprays and dark spot correctors.

  • PINK LIPS & CHEEKS. Christiani, Pamela Edwards; Fields, Jackie; Chantim, Andra // People;5/30/2011, Vol. 75 Issue 21, p98 

    The article presents information on various cosmetics, including Maybelline New York Color Sensational Lipcolor, Covergirl Queen Collection Lip Color, and Rouge Terrybly Lipstick.

  • mouth OFF!  // Seventeen;Feb2015, Vol. 74 Issue 2, p43 

    The article features Maybelline New York Creamy Mattes by Color Sensational in Divine Wine lipstick from cosmetic company Maybelline.

  • Maybelline NewYork.  // MMR;10/29/2012, Vol. 29 Issue 17, p91 

    The article offers a brief profile of Maybelline LLC, a beauty care products manufacturer and also offers information on its products including Color Show Nail Lacquer, SuperStay 14HR Lipstick and Illegal Length Fiber Extensions Mascara.

  • Lip color news! White, Renee Minus // New York Amsterdam News;8/21/2008, Vol. 99 Issue 35, p18 

    The article evaluates the Superstay Lipcolor from Maybelline LLC.

  • IN A FLASH. Matlin, Jessica // Harper's Bazaar;Aug2019, Issue 3675, p106 

    The article offers review on SuperStay24 Smile Brighteners in Frozen Rose from Maybelline New York.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics