Maybelline lipstick line takes on Revlon entry

Petrecca, Laura
March 1999
Advertising Age;3/29/1999, Vol. 70 Issue 13, p8
Trade Publication
This article reports on an advertising campaign for Hydra Time lip color launched by Maybelline on March 29, 1999. Gotham President Sheri Baron said the new line provides consumers with the rare pairing of both moisture and long-lasting color. The advertising features long-time Maybelline models Christy Turlington and Tomiko Frasier and retains the tag line, Maybe she's born with it. May be it's Maybelline. Although Maybelline feels it has an edge with the new product, other cosmetic companies also hope to whet consumers' whistles.


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