Cult favorite Arquette shirts up for AT&T cinema advertising

Snyder, Beth
March 1999
Advertising Age;3/29/1999, Vol. 70 Issue 13, p4
Trade Publication
This article focuses on an advertising campaign for AT&T Corp. featuring actor David Arquette that will be launched in several U.S. cinemas in March 1999. AT&T has run in-theater advertisements infrequently in the past, usually around a bigger entertainment theme. The primary target for 1-800-CALL-ATT is teens and young adults, a group that also happens to be heavy moviegoers. AT&T is using both Screenvision Cinema Network and National Cinema Network to distribute the commercial in theaters.


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