kraft's two-faced advertising policy

Simon, Michele
May 2005
Mothering;May/Jun2005, Issue 130, p25
Analyzes the advertising policy keeping in view the excessive marketing of junk food to kids. INSET: Kids and ads.


Related Articles

  • Ban Junk Foods Ads During Kid Shows?  // Scholastic News -- Edition 5/6;5/10/2010, Vol. 78 Issue 23/24, p15 

    The article presents contradicting views on whether to ban junk food advertisements during children's shows.

  • Junk Bonds. Comiteau, Jennifer // Adweek Western Edition;4/1/2002, Vol. 52 Issue 14, p13 

    Comments on the types of junk food advertised in the U.S. markets. Reason for the fascination of consumers with food; Implication on food manufacturers; Examples of such advertisements.

  • Junk food ads target the young. Coghlan, Andy // New Scientist;11/30/96, Vol. 152 Issue 2058, p8 

    Reports on the survey conducted by Consumers International on junk food advertising. Target customers; Average number of food advertising in various countries.

  • The week in numbers.  // Campaign;1/30/2015, p15 

    Statistics are presented related to the advertising industry including the percentage of parents who had to buy 'junk food' for their children due to seeing TV ads; percentage fall in McDonald's operating income in 2014; and number of people infected with HIV in Great Britain by November 2014.

  • Parents condemn junk food ads.  // In-Store;Sep2003, p6 

    Cites key survey findings in 2003 concerning parents' views towards television advertising of junk foods in Great Britain.

  • Government rejects calls for ban on junk-food advertising.  // Campaign;9/23/2011, Issue 38, p4 

    The article reports that the British government has rejected the calls to ban "junk-food" advertisements during programmes aimed at adults that are watched by many children.

  • Are Commercials Making You a Junk-Food Freak?  // Scholastic Scope;12/13/2010, Vol. 59 Issue 7, p14 

    No abstract available.

  • SCHOLASTIC News TEACHER'S GUIDE Vol. 82 No. 8, November 11, 2013.  // Scholastic News -- Edition 5/6 (Teacher's Edition);11/11/2013, Vol. 82 Issue 8, pT1 

    The article presents several lesson plans related to reports published in the November 11, 2013 issue of "Scholastic News Teacher's Guide," Volume 82 Number 8 including the cover story "Malala's Dream," and the news short "An End to Junk Food Ads?"

  • Editorial: Resist the pressure, let the rules bed in.  // Campaign (UK);1/19/2007, Issue 2, p76 

    The article comments on the rules regarding advertisements for junk food in Great Britain. Several Members of the British Parliament are pressing the government to ban advertising for junk food before 9 p.m. It is commented that the pressure from politicians should be resisted.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics