TITLE

3 Musketeers fires Nanny in favor of animated heroes

AUTHOR(S)
Pollack, Judann
PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on an advertising campaign for 3 Musketeers candy bar featuring animated heroes that will be launched by M&M/Mars on April 5, 1999. The company has shifted its primary target from women and children. According to a statement released by the company, the growth of 3 Musketeers over the last four years has been partially attributed to the popularity of the chocolate bar among women. However, the advertising campaign marks the brand's decision to build on that popularity with kids. In keeping with the expanded target, the new 3 Musketeers campaign will run on kids' television programming such as Cartoon Network, Nickelodeon, and Fox Kids.
ACCESSION #
1696137

 

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