TITLE

DMB&B elevates Schuster in P&G team revamp

AUTHOR(S)
Petrecca, Laura
PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the reorganization of the management team of Procter & Gamble Co. and the appointment of Carol Schuster as its worldwide group director on packaged goods as of March 1999. The move comes as D'Arcy Masius Benton & Bowles absorbs $ 100 million in Procter brand assignments that shifted from MacManus Group sibling shop N.W. Ayer & Partners in March. Schuster will split duties with Worldwide Group Director Tim Love, who will be responsible for tissue, fabric care, homecare, and food and beverage brands. Schuster will handle oral, health, and feminine care.
ACCESSION #
1696105

 

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