Oracle puts $42 mil software biz in review

Johnson, Bradley; Cuneo, Alice Z.
March 1999
Advertising Age;3/29/1999, Vol. 70 Issue 13, p2
Trade Publication
This article reports on the decision of Oracle Corp. to review its software business account and terminate its contract with Think New Ideas as of March 1999. The business software marketer has a list of contenders and will issue invitations on March 29, 1999. Think New Ideas created a series of campaigns for Oracle, including a Super bowl spot in 1998. The relationship between Think New Ideas and Oracle became strained as a new marketing team took over and Oracle Chairman-CEO Larry Ellison assumed central role in advertising and marketing.


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