TITLE

Dell shops consumer PC account

AUTHOR(S)
Johnson, Bradley; Cuneo, Alice Z.
PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the decision of Dell Computer Corp. to review its consumer personal computer account as of March 1999. The account for the Home & Small Business Group represents one-third of the $ 90 million in Dell billings at Goldberg Moser O'Neill. Other agencies invited to pitch are BBDO Worldwide, Ammirati Puris Lintas, Temerlin McClain, and one or two other shops according to people familiar with the review. The review is the latest in a series of advertising moves at Dell. Historically, Dell has been a small player in the home market, by design. It long has focused on the more lucrative business market, leaving the lower-margin consumer market to others.
ACCESSION #
1696093

 

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