TITLE

Della Femina shop gets lift from kids, head pain

AUTHOR(S)
Petrecca, Laura
PUB. DATE
March 1999
SOURCE
Advertising Age;3/22/1999, Vol. 70 Issue 12, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the latest developments at Della Fermina/Jeary & Partners (DF/J) in 1999. The New York shop last week launched advertisements in select markets for the Children's Place, a clothing retailer that has never advertised before. At the same time, DF/J is producing work for Mentholatum's new headache-relief patch. DF/J was created in 1998 after former Saatchi & Saatchi New York Chairman-CEO Michael Jeary joined Della Fermina at his agency then called Jerry & Ketchum. The shop has 63 employees and claimed billings of about $140 million. Omnicom Group holds a 49% stake in the agency.
ACCESSION #
1695064

 

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