TITLE

Cracking up

PUB. DATE
March 1999
SOURCE
Advertising Age;3/22/1999, Vol. 70 Issue 12, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on the advertising campaign prepared by Evans, Hardy & Young for the California Egg Commission.
ACCESSION #
1695043

 

Related Articles

  • ACCOUNTS IN REVIEW. Zammit, Deanna // Adweek Eastern Edition;12/1/2003, Vol. 44 Issue 47, p18 

    Presents information on several advertising campaigns in the U.S. Names of clients; Budgets of the campaigns.

  • Analyse de l'effet des messages publicitaires grâce au réseau d'associations. Kirchler, Erich; de Rosa, Annamaria Silvana // Recherche et Applications en Marketing (AFM c/o ESCP-EAP);1998, Vol. 13 Issue 1, p35 

    This article aims, on the one hand, to present the association network as a technique for mental representations collection, and, on the other hand, to present the usefulness of this technique for analyzing advertising effects through the example of Benetton's advertisements. The association...

  • NEW CAMPAIGNS: UK.  // Campaign;2/25/2005, Issue 9, p40 

    The article presents information from the media industry of Great Britain. Three TV and cinema spots, backed with print and poster work, send up famous films, including "Jules et Jim," and "Hitchcock's Vertigo." In each ad, one of a pair of characters goes to extreme lengths to ensure they don't...

  • Hot Copy. Neuborne, Ellen // Adweek Magazines' Technology Marketing;Jul/Aug2003, Vol. 23 Issue 5, p22 

    Focuses on the advertising campaigns launched by Xerox Corp. to change the company's image and highlight the company's products and services which are not well know by customers. Advertising spending of the company in 2002; Description of the company's print and television campaigns.

  • Can you feel it? Atherton, Sean // Campaign;1/24/2014, p41 

    The article reports on the evolution of music within advertising. It is said that viewers need constantly innovate to challenge their ears in a cluttered ad break because of a more advertising-savvy and musically educated audience. Emotional response is said to be strongly linked to an...

  • Grabbing headlines. White, Alison // Cabinet Maker;7/29/2005, Issue 5449, p28 

    Provides tips on how to create a successful advertising campaign. Benefits of the campaign for raising a brand or an organization's profile; Considerations before creating a campaign advertisement; Legal issues concerning campaign advertisement.

  • Taking Aim.  // Broadcasting & Cable;4/26/2004, Vol. 134 Issue 17, p8 

    Reports on the poor performance of the joint advertising campaign of broadcasters in the U.S. for the upfront market, as of April 2004.

  • Terror threat damages Carat's ES pub booklet.  // Campaign;3/26/2004, Issue 13, p48 

    A Guinness-sponsored Best Pubs in London guide in the Evening Standard to celebrate the national day of England's patron saint, Saint Patrick. This is the sort of bread-and-butter media planning that neatly avoids bothering with any costly research but is still guaranteed to give the client a...

  • THE SOLUTIONS OF CELEBRITY ENDORSERS SELECTION FOR ADVERTISING PRODUCTS. Junokaitė, Kamilė; Alijošienė, Sonata; Gudonavičienė, Rasa // Economics & Management;2007, p384 

    The billions of dollars spent per year on celebrity endorsement contracts show that celebrities play an important role for the advertising industry. Nowadays many companies choose to use celebrities as endorsers for their advertising campaigns. Use of superstars in advertising campaigns attracts...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics