TITLE

Keith McCracken exits namesake

AUTHOR(S)
Pollack, Judann
PUB. DATE
March 1999
SOURCE
Advertising Age;3/22/1999, Vol. 70 Issue 12, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the decision of McCracken Brooks chairman A. Keith McCracken to join Dugan Valva Contess in Morristown, New Jersey. In joining Dugan, McCracken, who is immediate past president of the Association of Promotion Marketing Agencies, is going to a larger independent shop. Dugan Managing Partner Neil Contess said his agency was making a headfirst plunge into marrying promotion and e-commerce. McCracken said that promotion, direct and Internet marketing are on the rise because they are so measurable, adding that, increasingly, the Dugans are being asked to pitch accounts.
ACCESSION #
1695040

 

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