Auto giants pass the pain to publishers

Halliday, Jean; Fine, Jon
May 2005
Advertising Age;5/2/2005, Vol. 76 Issue 18, Preceding p1
Trade Publication
Reports on the decline of advertisement in magazines by automobile companies based in Detroit, Michigan. Reason for the move of General Motors Corp., Ford Motor Co. and Chrysler Group to reduce their advertising expenses; Percentage of drop of magazine advertisement of the automobile companies; Optimism of several magazine publishers that he trend will not continue.


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