Canada's House passes bill, with room for U.S. talks

Allosery, Patrick
March 1999
Advertising Age;3/22/1999, Vol. 70 Issue 12, p48
Trade Publication
This article provides information on a bill to protect the Canadian magazine industry which passed the British House of Commons in March 1999. Canada's bill C55, which still needs to pass the Senate before becoming law, would make it unlawful, for foreign publishers to sell advertising to Canadian companies in split-run magazines in Canada. The ruling Liberal government fears that it caves in to U.S. demands for the elimination of protectionism in magazines, that would lead to inevitable dismantling of all policies protecting Canadian culture.


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