TITLE

Whole Foods enters tough online grocery sales arena

AUTHOR(S)
Riedman, Patricia
PUB. DATE
March 1999
SOURCE
Advertising Age;3/22/1999, Vol. 70 Issue 12, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents the advertising strategy of WholeFoods.com, a subsidiary created by health-food grocer, Whole Foods Market in Austin, Texas. As part of WholeFood.com's grand opening promotion, which launches April 12, customers will be given checkout coupons for $5 off a first online purchase of $25 or more, and $10 off online purchases of $50 or more. While John Fischer, VP-marketing, says WholeFoods.com does not plan to sell banner advertisements on the site immediately, he is not ruling them out forever. He also said the site is aggressively seeking Internet co-branding partners and might hire an interactive agency for project work to gear up for the holiday season.
ACCESSION #
1694985

 

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