'Self' celebrates 20th birthday with festival

March 1999
Advertising Age;3/22/1999, Vol. 70 Issue 12, p36
Trade Publication
Presents updates related to the U.S. advertising industry as of March 1999. Highlights of the "Mind, Body & Soul" festival announced by "Self" magazine as part of its 20th anniversary celebration; Agreement renewed by Dr Pepper/Seven Up between Sunkist and the Association of Volleyball Professionals; Deal signed by Starbucks Coffee Co. with Major League Baseball home-run king Mark McGwire.


Related Articles

  • Times to go on sale in 300 Starbucks outlets. Grimshaw, Colin // Marketing (00253650);3/25/2004, p6 

    Times Newspapers Ltd. has signed an exclusive deal with Starbucks Corp. to sell its newspapers "The Times," and "The Sunday Times," in more than 300 of its branches nationwide. The deal breaks new ground for the sale of newspapers in Great Britain. Starbucks will receive newsagents' retail cut...

  • Swing the fences. Dawson, Angela // Adweek Southeast Edition;05/03/99, Vol. 20 Issue 18, p40 

    Highlights the television advertisement of Nike Inc. that features record-breaking Major League Baseball batter Mark McGwire. Estimates on the cost of the television campaign; Description of the advertisements created by advertising agency Weiden & Kennedy; Exploratory work of the agency on...

  • Home runs kings still, but not with ad deals. Friedman, Wayne // Advertising Age;7/5/1999, Vol. 70 Issue 28, p3 

    This article discusses the marketing potential of baseball players Mark McGwire and Sammy Sosa in the U.S. as of July 1999. When the heroic duo were in their respective grooves last year, breaking Major League Baseball records, experts predicted the two would garner major endorsements that would...

  • Top Dogs. Dawson, Angela // Adweek Western Edition;01/25/99, Vol. 49 Issue 4, p91 

    Announces the participation of baseball player Mark McGwire in a public service announcement for Tony La Russa's Animal Rescue Foundation. Description of the campaign created by Creative Entertainment Group; Other celebrity spokespeople appearing in the spots.

  • Big Mac Attacks For DBS Package. Umstead, R. Thomas // Multichannel News;03/12/2001, Vol. 22 Issue 11, p18 

    Reports that Saint Louis Cardinals baseball player Mark McGwire is the spokesman for DirecTV Inc.'s 'MLB Extra Innings' out-of-market game package. McGwire's appearance in cross-channel spots, print advertisements and other marketing vehicles for the package; Out-of-market Major League Baseball...

  • Mark McGwire hits home run for literacy.  // Reading Today;Aug/Sep99, Vol. 17 Issue 1, p24 

    Reports on the partnership of Mark McGwire, a player for the baseball team Saint Louis Cardinals, with Starbucks Coffee Co. to support children's literacy for the 1999 season. Donation to be made by Starbucks to a children's literacy charity for every home run hit by McGwire; Background on...

  • Starbucks, Visa Brew Gift Card Effort. Wasserman, Todd // Brandweek;4/21/2003, Vol. 44 Issue 16, p9 

    Reports on the plan of Starbucks coffee chain to cross-promote its Starbucks Cards through a print, direct mail and in-store campaign with the participation of Visa for Mother's Day and Father's Day activities in 2003. Remarks from Starbucks Interactive marketing director Brad Stevens regarding...

  • Q magazine.  // Marketing Week;5/26/2005, Vol. 28 Issue 21, p16 

    The article reports that Great Britain's biggest music monthly magazine, Q, is launching the second phase of a national advertising campaign, which draws on the theme of the Glastonbury Festival. The execution will coincide with the July 2005 issue of Q, which goes on sale on June 1 with a...

  • She had an elfin look about her.  // Nation's Restaurant News;12/6/2004, Vol. 38 Issue 49, p14 

    Presents a sample print advertising for Starbucks Coffee Co. Efforts of advertising agency to make creative advertising that would suit the celebration of Christmas; Creativity of the advertising; Rate given to the advertising.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics