TITLE

Big national advertisers are eyeing gay press

AUTHOR(S)
Nicholson, Joe
PUB. DATE
March 1999
SOURCE
Editor & Publisher;03/13/99, Vol. 132 Issue 11, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents a survey conducted by Mulryan/Nash, a New York City-based Communications consulting firm, on advertisement spending in gay publications. Increase in advertisement spending in gay publications; Comparison with mainstream newspapers; Potential growth in gay media and revenue.
ACCESSION #
1694882

 

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