Big national advertisers are eyeing gay press

Nicholson, Joe
March 1999
Editor & Publisher;03/13/99, Vol. 132 Issue 11, p30
Trade Publication
Presents a survey conducted by Mulryan/Nash, a New York City-based Communications consulting firm, on advertisement spending in gay publications. Increase in advertisement spending in gay publications; Comparison with mainstream newspapers; Potential growth in gay media and revenue.


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